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The second part of this article will focus on the use of the latest technologies intended to optimize the customer journey thanks in particular to navigation by computer localization technologies, visualization by configuration of 3D products, interaction via virtual reality technology. and automatic communication through conversational agents.
Localization computer technology
The second technology that aims to improve the customer journey is localization information technology. This technology allows customers to navigate their smartphones to find the products they need.
It is useful to activate it when customers are shopping in physical stores or when they know that certain brands have current promotions.
The principle of this technology essentially allows computers or connected devices to locate products.
Location-based promotions and navigation services are the two most popular technologies in location-based computing.
For example, navigation apps work with VR and location-based services, which will draw a yellow line on the ground through the camera lens. Customers will just have to follow this line to find the product they are looking for.
According to Lowe's Companies Inc, a company that launched this technology on a mobile app called The Lowe's Vision, customers would only have to list the products they want to buy in the dedicated section of the app and could then navigate by pressing a button on their smartphone.
On the other hand, location-based promotions would locate customers and send them suggestions or notifications about the nearest stores with current promotions.
